Yesterday we launched Virally at Fruitbowl Media, an online tool to allow content marketers to capture leads using social networks as opposed to webforms, and then creating a viral promotion effect once a lead engages with the content.
As a product, we think Virally is awesome. But thats not what im here to blog about. What’s more significant about virally is that we launched it following a “lean startup” methodology we’ve been adapting for future Fruitbowl products (and client products too).
We launched a product, from idea to public Beta, with payment processing, inside 3 weeks. Here’s how we did it.