Liam Gooding

A TEXT POST

Losing Sight Of Lean In Your Startup Is Dangerous and Here’s Proof

It’s been a long time since I wrote here. Too long. And ironically the last post was about celebrating the launch of Virally - back in May 2012.

And now, here I am blogging about how we lost sight of Lean at Virally.

We’ve made a lot of mistakes during the last ~8 months and most of them come back to forgetting about Lean. Getting too close to the battles that we lost sight of the war.

I hope other startup founders find this post useful…

3 Week Product Launch Lean Startup In Practice

Yesterday we launched Virally at Fruitbowl Media, an online tool to allow content marketers to capture leads using social networks as opposed to webforms, and then creating a viral promotion effect once a lead engages with the content.

As a product, we think Virally is awesome. But thats not what im here to blog about. What’s more significant about virally is that we launched it following a “lean startup” methodology we’ve been adapting for future Fruitbowl products (and client products too).

We launched a product, from idea to public Beta, with payment processing, inside 3 weeks. Here’s how we did it.

Liam Gooding

30th March 2013

Losing Sight Of Lean In Your Startup Is Dangerous and Here’s Proof

9th May 2012

3 Week Product Launch Lean Startup In Practice